The Global Editors Network (GEN) is an international association of over 6,000 editors-in-chief and media executives with the mission of fostering digital innovation in newsrooms all over the world. Its goal is to empower newsroom leaders to innovate by breaking down the barriers between traditional and new media.
The new logo uses both Global Editors Network in full and the acronym GEN, with the possibility of the contracted form to work independently. The G and E carry a visual modification as a play on colour with a slight tilt upward, to convey the ideas of connection and dynamism.
I aimed to create the new visual identity of the company, to develop and build a strong brand that reflected the new scope of the organisation and its desire to be a key element of its industry. I was also responsible for developing programmes and marketing creativity, providing deliverables for all support, and quality control.